The Broadcast era, when free-spending brands could bully their way into consumer hearts and minds, is over…Post-Advertising is here. Simon Dumenco, Advertising Age’s “The Media Guy,” charts the future of how brands will communicate with audiences, and illustrates how marketers will learn publishing skills to become the content creators of the next millennium, and embrace the complexity of emerging social, mobile, and digital solutions to find new ways to connect with a divided, distracted, and demanding audience.