Simon Dumenco has worked at and/or consulted for a wide range of media companies, including Condé Nast, Hearst, IAC, New York Media, Time Warner, Viacom, and Wenner Media. In the new-media realm, he was founding editorial director of both seventeen.com and nymag.com (New York magazine's website), and was the founding editor-in-chief of VeryShortList.com (since acquired by the New York Observer). At New York magazine, he was business/technology editor, editor of the National Magazine Award-winning media column, and advertising critic and pop-culture columnist. Dumenco was also editor of Colors, the international culture magazine; consulting executive editor on the launch of O: The Oprah Magazine; executive editor (then acting editor-in-chief) of Seventeen magazine; and managing editor (and media/culture columnist) at Baltimore's City Paper, among various other jobs.