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The Sessions

$395
MAR 29th, 2012.
CULT STUDIOS, NYC.
  • Morning Keynote
     
  • Leader(s): Simon Dumenco
  • “The Media Guy,” charts the future of how brands will communicate with audiences, and illustrates how marketers will learn publishing skills to become the content creators of the next millennium, and embrace the complexity of emerging social, mobile, and digital solutions.
  • Thursday, March 29th, 9:00 a.m.
  • Panel: The Future of Information
  • Leader(s): Mark Schaefer
  • This hour-long morning panel convenes a small group of experts in related fields for an inspired, transformational, unprecedented and productive public conversation. Is journalism democratized? Are new media dictating new habits? Will content be paid for?
  • Thursday, March 29th, 9:45 a.m.
  • Workshop: A Useful Piece of Content
  • Leader(s): Joe Pulizzi
  • We’ll take a hands-on approach to creating a genuinely useful and informational piece of branded content. We’ll help a brand find its story platform — the narrative heart of your brand to which all executions can aspire — and create a real piece of content that audiences will love to spread.
  • Thursday, March 29th, 11:00 a.m.
  • Panel: The Future of Entertainment
  • Leader(s): Shira Lazar
  • Our afternoon panel brings together entertainment industry veterans to converse about the future of entertaining content and its role within advertising and content marketing. Can a CPG brand really create a successful video game? How will mobile shape the marketing landscape?
  • Thursday, March 29th, 2:00 p.m.
  • Workshop: An Entertaining Game
  • Leader(s): Randy Irwin
  • This workshop will focus on developing content that will entertain the audience. We’ll discover how brands can utilize entertaining content, like an iPhone game or TV series, to help spread a brand’s narrative. We’ll conceptualize a piece of entertainment by the brand, for its audience, that’s actually fun!
  • Thursday, March 29th, 3:15 p.m.
  • Closing Thoughts
     
  • Leader(s): Kirk Cheyfitz
  • We’ll wrap up our day of enlightening discussion and content creation the only way we know how — with spirits! Hosted by Story Worldwide CEO, Kirk Cheyfitz.
  • Thursday, March 29th, 5:15 p.m.