Laura Caraccioli-Davis is the Executive Vice President of Advertising for Electus. She is responsible for changing the way content creators and advertisers interact to bring top-quality programming to consumers via the web, TV and film.
Prior to joining Electus, Laura served as Executive Vice President of Starcom MediaVest Group, one of the largest brand communication companies in the world, driving innovation in content, programming and branded entertainment for blue chip clients such as Kellogg’s, Disney Studios, Applebee’s, Walgreens, Bank of America, Samsung and Blackberry to name a few. As the link between marketers and the entertainment industry, Caraccioli-Davis created exclusive opportunities that integrated brands into the very fabric of pop culture and entertainment and forged extensive relationships throughout the entertainment, media and advertising communities.
Most recently for Samsung, Caraccioli-Davis executive produced WCG Ultimate Gamer – an 8-episode, gaming reality series which recently completed its successful run on SyFy and USA Networks. She also led the orchestration of a multi-channel, fully-integrated initiative with the Time Warner companies for Bank of America around the platform of financial well-being. Additionally, Laura was the thought-leader behind Applebee’s key role in NBC’s critically-acclaimed Friday Night Lights, a partnership that extended for three seasons. Other Starcom clients for whom Caraccioli-Davis has leveraged the impact of entertainment and pop culture include: Disney, Hallmark, Walgreens, Kashi, Kellogg, Allstate and Nintendo.