Post Advertising Summit

The world has entered a new age of marketing. On March 29, 2012, in the heart of New York City, the Post-Advertising Summit will bring together the best and brightest in the marketing field to demonstrate how they engage their audiences and shape the future of marketing. Keynotes, panels and interactive workshops will reveal the power of brand storytelling and provide actionable take-aways, including real pieces of content, for the attendees. The Summit will revolutionize the way you think about content and is like no other marketing event in the world.

Featured at the Summit:

Morning:
FUTURE OF INFORMATION
The morning, kicked off by a keynote from “Media Guy” Simon Dumenco of Advertising Age and continuing with a panel discussion, will illustrate how the content-marketing landscape is changing for brands big and small. Questions plaguing brands and traditional agencies alike will be answered, including:

• If advertising truly is dead, how can brands communicate directly with audiences?
• When and where should brands publish content?
• Are new media dictating new habits, and will content be paid for?

The morning will conclude with a workshop where attendees will take a hands-on approach to creating a genuinely useful piece of branded content. Led by Joe Pulizzi, founder of Content Marketing Institute, and supported by a team of writers, designers and developers, attendees will help define the chosen brand’s story platform—the narrative heart of a brand, to which all executions can aspire—and create a viable, functional and shareable piece of content.

Afternoon:
FUTURE OF ENTERTAINMENT
After a break for lunch, we will reconvene with a panel that brings together entertainment industry veterans and is led by Shira Lazar of What’s Trending, to converse and debate the role of entertainment in advertising and content marketing. Questions covered will include:

• Can a CPG brand create a successful video game?
• How is the consumption of mobile entertainment shaping how brands reach audiences?
• Are video games the next frontier?
• How can social media and entertainment merge for marketing success?

Like its morning counterpart, a workshop will follow the panel. Attendees will once again roll up their sleeves and learn how brands can utilize content commonly seen purely as entertainment to spread a brand’s narrative.

But what’s a little marketing without some fun, right? We’ll conclude the day with a two-hour cocktail networking session at which you can swap war stories with your summit mates about how you survived “content-marketing boot camp”!

What's with the logo?
You may be wondering why the logo seems to be randomly moving across the page. Well, that’s because it is.

The Post-Advertising Summit logo is constantly propagating—building on itself and creating new pixels—yet it never creates the same logo twice. It’s multidimensional and adjusts and responds as the audience interacts with it.

If you’ve never heard of post-advertising, let this be your first lesson. Navigating the marketing landscape isn’t about knowing exactly what the content marketing future holds; it’s about accepting the fact that you don’t know and keeping your focus on your audience. To survive in the post-advertising age, you must constantly adapt and change with the times. Putting all your eggs in one channel or depending on another company’s technology to reach your audience will lead only to your brand or agency’s demise.