Host, Executive Producer
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The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world is evolving. Today, we live in an opt-in culture, which means the only messages your audience will see or hear are those that they choose to see and hear. So how do you get positive attention? By creating great media that is relevant, informative, and on-brand.
However, while most acknowledge this on some level, many brands still sit in their comfort zones, clinging to traditional marketing methods. That’s where we step in. Story Worldwide is the world’s first post-advertising agency. We connect brands and their audiences through engaging stories — for any market, in any language, across any channel. And this winter, to demonstrate the effectiveness of our approach we’re hosting the first annual Post-Advertising Summit — a festival for marketing strategists and creatives to collaborate on compelling brand stories and advance the ideas behind post-advertising. We believe that a narrative approach is the best way to reach your audience and the only way have a positive impact. And together, we can develop great content that spreads.
That’s our story. Now let’s tell yours.
5 REASONS THE POST-ADVERTISING SUMMIT IS LIKE NO OTHER MARKETING EVENT (AND WHY YOU SHOULD ATTEND!):